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Coaching as a style of management Training

Coaching as a style of management

6 months / 96 hours

6 module educational program

Objectives of the program

Practical mastery of the art of coaching (tools, techniques, methods, outlook) and its implementation into professional practice for the most effective solutions of your business problems and development of employees.

The new economy calls for rethinking of the role of an individual and implementation of new approaches to working with people. Today people are no longer a “resource” for business. We do not do business hiring people. We hire people who do business.

What does it mean for a manager?

This means searching for Excellence: an ongoing investigation of your strengths and perfection of your talents.

What does this mean for the company?

One of the key factors in the success of any project is the ability of a leader to collect a strong team, to fill it with a desire to move towards a common goal, to help it develop its creativity and make it a reality.

The Coaching as a style of management and a toll to develop and educate employees is an opportunity to reach a new level of excellence in project and people management in today's business world.


Top managers, medium level managers.

Results of the program for the participants

  • Learning innovative approaches, models, technologies and skills of coaching, mentoring and guidance and using them for the development of employees and managing changes in the organizations.
  • Increased efficiency of personnel management through intensification of the head’s personal abilities (delegation, time release, preparation of successors, working with human resources).
  • Solution of actual business problems and development of projects of the company while doing the program.
  • Increased efficiency in the work, the results of which are related to personal efficiency (sales, new product development, creative problems).
  • Development of team coaching skills: effective goal setting, joint search for solutions, involvement of all team members in the project work, conflict resolution skills, obstacle overcoming skills in a team.
  • Mastering the art to live in balance, combining high professional achievements and rich personal life. Learning how to solve the problems in a relaxed and calm manner, reducing the stress level.


6 modules, 16 hours each.

What do we use to achieve the results of the program?

  • 90% of practical work, 10% of theory.
  • A single integral system of tools of development of people and organizations, based on the unique experience of a team of trainers (we have conducted more than 60 programs Coaching as a style of management, attended by more than 1,000 heads) and prepared for easy mastery and application in actual practice.
  • A team of trainers with different styles of program presentation and different specializations, which ensures expansion of the management repertoire of coaching techniques and methods.
  • Unique experience of trainers in actual projects with such companies as: Bank Societe Generale Vostok, Uralsib, Mirax Group, Vienna Brewery Holding (BBH), Wimm-Bill-Dann, Surgutneftegas, Ernst & Young, TGC-1, Kaspersky Lab and others.
  • The program aims at achieving professional goals of participants and companys objectives, which are stated during an interview before the start of the training and during initial modules of the program.
  • Practicing counseling skills from the first module of the program.
  • Individual support of a consultant coach (6 hours) allows acquiring a high quality of customer experience and solve problems common to each participant.
  • Buddying: interaction of participants with each other in order to support and intensify changes, as well as to practice coaching skills.
  • All proposed key conceptions, tools, technologies, methods are collected in a personal participants book that can later be used for self-guided work.
  • Constructive feedback, contributing to development of a manager from the program trainers and participants.
  • Influence of the participants over the content and process of learning. Taking into account the interests of a company and participants of the program, we jointly correct the training plan and choose optimal formats of work.


Yana Melville
Yana Melville Coach Consultant at the Coaching Institute
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Module 1

Coaching as a style of management and counseling. Principles, philosophy, technologies.
  • Formulation of personal and professional goals for the program.
  • What is coaching? Coaching and management. Coaching and traineeship. Coaching, mentoring and guidance. Basic principles, similarities and differences of methods.
  • Structure of personality. Styles of interaction with people. Investigation of one’s own style of interaction with people and style of management. Methods of resistance to influence and manipulation.
  • Investigation of filters that affect both our perception of other people and on the efficiency of work of a coach (the mechanisms of projection, transference and countertransference).
  • Basic coaching skills. The connection technology, active listening, the technology of asking special questions.
  • The position of a coach as the basis of effective work with employees.

Module 2

Goals in the process of coaching
  • What is a goal? Criteria of a goal. Balance of goals. Motivation of stimulation.
  • Why would you set goals? Business objectives. Influence the leaders goals over team goals. Cross-linking of personal and business goals.
  • Technology of working with a goal (with yourself and others) and in mentoring.
  • Goals on the verge of a growth.
  • Formation of basic skills of a coach and a mentor: balance of non-judgmental perception of a client, challenge and support; an ability to feel a clients state and follow changes taking place in the course of a consultation; mirroring and summarization skills.

Module 3

Analysis of reality, methods of analysis
  • Limitation and resources. Analysis of limiting beliefs. Investigation of causes of limiting beliefs, attitudes, behavioral styles and their impact on operating efficiency. Common difficulties encountered in analysis of a situation and ways of their minimization.
  • Technologies used in coaching in the phase of reality analysis.
  • Technologies to address limiting beliefs, aimed at their elimination and / or evasion. Creation of positive beliefs.
  • Formation of basic skills of coaching: ability to work with an emotional state of a person, ability to unfold non-verbal processes. The integral map as a broad and most accurate picture of the situation. Using an integral map at the stages of reality.

Module 4

Search of opportunities. Determining opportunities for achieving goals
  • Creativity as a resource required in coaching and management. Different ways to search for resources. Principles of development of the process of generating ideas for solution business tasks. Fundamentals of TIPS. Investigation of personal creativity by the participants of a group.
  • Importance of creativity for working as a coach. Enhancement of creative abilities.
  • Limitations hindering the creative process. Investigation and elimination of prohibitions.
  • Technologies facilitating expansion of the behavioral repertoire.
  • Technologies of working with a client at the stage of search of solutions.

Module 5

Decision making
  • Choice of best opportunities. Classical methods of making business decisions. Their application areas and efficiency. Reasons of their use in situations, where it is evident that they will be inefficient.
  • Understanding by each participant of their own methods of decision making.
  • Rational methods of decision making. Models of search. Risk assessment.
  • Intuition: origin. Attitude towards intuition in everyday life and business.
  • Features of logical and creative thinking. Logic and intuition: their interaction and complementarity.
  • The language of intuition. Features. Awareness of internal barriers hindering understanding and use of intuition. Techniques and methods to eliminate these barriers.
  • Mastery of methods to find and make the most effective decision for work with a client.

Module 6

Work with a group. Team coaching
  • Laws of development of a group. Basic skills for managing group work.
  • Management of group processes. Group dynamics.
  • Development of skills to manage a group in the face of uncertainty, an ability to make a decision quickly, to choose a procedure adequate to a situation at hand.
  • Facilitating work of a group through the heads activities (meetings, conferences, forums, etc.).